![]() How can a busy author crank out that much content? You have books to write! We’ve all heard that you have to provide valuable content to your readers, offering them lots of great insights and tips for free and getting them to move up to another product that might cost a little, then another that costs more (but each offering more value, too). The most ethical, straightforward use of PLR is as part of a sales funnel. In many cases, using PLR is part of a marketing strategy-it’s not a business in itself. PLR content is specifically made for resale or distribution, and most people who buy PLR content do so in order to make money off it in some way. They’re original works, but they’re up for sale for anyone who wants to pay a few dollars to license them-some sites sell unlimited copies, some limit the number of licenses to 50 or so to create some small limits on how often the content turns up online. They’re often created to fit a certain trending topic or keyword string, like “Pinterest marketing,” “Crossfit fitness,” “Paleo diet,” or “dating for nerds.” ![]() PLR works are written by creators who want to license their work to create revenue. That’s your choice, though-there’s free options out there for the taking. Public domain works are widely available for free, although you might choose to pay for an edition of a public domain book that has beautiful illustrations or a great cover. For instance, there are a lot of free images available on sites like Wikimedia Commons that have been released into the public domain by their creators. They might also be a creative work that someone has released to the public because they want to contribute to society. These are works like Pride and Prejudice, Moby Dick, or Dracula. Public domain works may be older books for which the copyright has expired, or they might be books that were written before copyright laws came into effect. In contrast, PLR content is created specifically for resale-you have to pay to get the file that you can then redistribute or sell under your own brand. “Public domain” means that a work is available for anyone to use for free. PLR content is different from works in the public domain. The resellers make money from people buying the content they can provide inexpensively, packaged under their own brand just like a store-brand cereal. The creator makes money from the license fees. Private label rights, or PLR, products are created by someone who then licenses most of their rights in the work to other people to resell. Meanwhile, the cereal company makes money because it can work in bulk, selling the same cereal to lots of stores.Īll those Kindle books you see that seem to cover the same topics, all sold at a low, low price by authors who also have 50 other books out on various topics? ![]() They paid the cereal company for the right to sell the cereal, which is less expensive than actually manufacturing it. The stores can sell the cereal for a low price because they didn’t actually put any work into developing or creating it-they just provided the package design and the name. The company that makes it makes huge batches of cereal, then boxes it up and labels it differently for all its clients-one version goes to Price Chopper, one goes to Albertson’s, and one goes to Shaw’s. Happy-Os cereal is a generic, or private label, version of another brand’s cereal. The answer to both questions is actually the same: private labeling. How can anyone sell a book on, say, Pinterest marketing secrets for only 99 cents? Didn’t they have to put a ton of effort into writing it? ![]() You might have also wondered the same thing about some of the ebooks you see in the Kindle marketplace. How can the store sell that cereal so cheaply? It tastes almost exactly like the name-brand, after all-the ingredients must be quality and they still have to pay the workers and factory costs. ![]() Have you ever gone to the grocery store and bought a box of store-brand Happy-Os cereal for half the price of the major name-brand version? ![]()
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